Fire-Sale Prices "He'll regret firing me!" Lord Sugar scoff or sigh PM pushes through own idea Eye-Roll to camera Landed a task saving deal Misogyny Terrible creative concept "I've come from nothing" Lord Sugar cracks a bad joke New sales record Iceburn Bad pitch "If you could just let me finish-!" Mid-Task argument Double firing PM loses task in their field Inappropriate touching Contestant goes against PM Market research ignored Hiding boner during wake-up scene Harassing public/shopkeepers for sale Too much stock Not enough stock Fucks up a common phrase Boardroom Meltdown Candidate gets lost in their "vision" Cringe-worthy behaviour Topless shot! Blagging it Takeaway food for outrageous prices You called it what! Didn't make a single sale I am shouting at my television, send help Boardroom Trolling Failed at basic maths "You've been in here x times now!" Woman in inappropriate business attire "Lord Sugar's laid on some top retailers..." Running to the phone in PJs "Can I just say, Lord Sugar-!" "I'm really good with figures!" Interior shot of a black cab Aerial view of London "I'm in this to win!" Task goes horribly, horribly wrong "I'm a born leader!"